The Anatomy of B2B Social Content
Have you ever thought how to make compelling B2B content that aligns with sales process? Paul Gustafson from Silicon Valley's premier B2B content agency (TDA Group) explains this well and shows how in an excellent sales funnel diagram, Anatomy of B2B Social Content. http://contentmarketinginstitute.com/2014/04/key-concepts-effective-b2b-content/